Ford Becomes First Automaker To Offer Digital License Plates As Official Accessory

The use of digital license plates will soon become more widespread as Reviver has reached an agreement with Ford to sell its RPlate as an official Ford accessory, making Ford the first automaker to do so. Reviver will take advantage of Blue Oval company's network as one of the top-selling brands in the US, led by the F-Series.

"To be associated with a landmark brand in the automotive industry such as Ford is truly gratifying," said Reviver Founder & Chief Strategy Officer Neville Boston.

As part of the agreement, the RPlate will be offered in more than 300 Ford dealerships in California, Arizona, and Michigan. The RPlate will be assigned a Ford part number and sold directly from the dealer, which means it can be loaded to the price of the vehicle.

As such, we should see more cars like the Ford Mustang Mach-E and F-150 roll out with these digital plates. But only if an owner is willing to dish out $599 for a battery-powered plate, with the wired version priced at $749. Revival also offers service plans worth $8/month or $75/month for battery-powered plates and $10/month or $95/year for wired plates.

These prices come from Reviver's website, and the pricing might be slightly cheaper if you opt-in via Ford. That remains to be seen, however.

For the price, the RPlate comes standard with light/dark mode, banner messages with custom text, and anti-theft features. But the more expensive wired version adds trip and mileage tracking, park and valet mode, and a vehicle locator. It is routed to a 12-volt battery instead of the replaceable battery in the alternative.

Aside from the features, Revival reiterated its products' sustainable benefits, eliminating the need for traditional metal plates. This complements now-partner Ford's green initiatives, such as investing $3.5 billion in a new factory in Michigan to lower the prices of future EVs.