Genesis Axes Development Of Wireless EV Charging

Genesis, Hyundai's luxury arm, has ceased the development of wireless EV charging systems due to low demand and technical challenges, according to a report by Korean publication Bloter. This decision comes after the company had previously shown interest in wireless charging technology, meant to be available in other models in its EV portfolio.

Genesis will reportedly focus on premium charging services but use a plug instead of the more convenient wireless means.

According to the report, among the wireless charging issues customers face is the reduction in range, with EVs using the system coming up nearly 12.4 miles short compared to those charged using the conventional plug.

Wireless EV charging pads are also deemed unreliable and sluggish, with users reporting charging times akin to home charging, providing a mere 11kW charging rate or the equivalent of an overnight charge. In contrast, Genesis vehicles can charge up to 350kW when plugged into a DC fast charger, enabling a 10 to 80 percent fast charge in under 20 minutes, making them some of the fastest charging EVs on sale.

Wireless charging systems aren't new, with the first examples coming to light as early as 2020. Genesis was the first to be reported to adopt the system with the GV60.

The South Korean publication reports that the wireless EV charging venture became operational in February 2022 at two Genesis showrooms in Seoul and one Hyundai showroom.

Earlier this year, Hyundai filed patents to improve current wireless charging systems. One of the improvements includes greater allowable distance between the two electromagnetic coils, allowing more tolerance to misalignment. That said, the company seems to be abandoning the project, with reports pointing to another Korean marque, KG Mobility (formerly SsangYong), taking over the venture.

Hyundai isn't the only automaker that looked into wireless EV charging technology. Volvo has started testing the systems in the XC40 Recharge, believing it can improve the tech over three years. BMW has also touched on the topic, albeit only through a small-scale launch.