2023 Kia Niro

The all-new Kia Niro SUV is set to launch the model into the value stratosphere, bringing enhanced space inside the cabin, an expanded list of standard features, and more powertrain options than any of its competitors. That being said, neither the Toyota RAV4 nor Ford Escape really plays in the same sandbox as the Niro. This is because it slots into a very unusual spot between the Soul and Seltos while still providing buyers with a choice of three powertrains: hybrid, plug-in hybrid, and fully electric. The hybrid model isn't overly enthusiastic, with just 139 horsepower on tap, but it's got a lot going for it, other than that. The three-powertrain approach has empowered Kia to capitalize on the evolving automotive market in a way that few others can while still sticking to its philosophy of high value and reliability. We expect the 2023 Niro to perform quite well, but that may change if a proper rival enters the fray.

Despite its compact size, the price of the Kia Niro is not as low as one may expect, with the base LX trim starting at $26,590. However, you need to remember that this gets you a fuel-efficient hybrid and not a gas-powered car. The price quickly approaches the $30k mark as you move up to the EX, which costs $29,190. The most well-equipped model is the SX, which goes for $32,590. However, both the EX and SX offer a touring variant, which primarily enhances their visual appeal, both inside and out. This adds $2,300 to their respective pricing. All of these figures are MSRP and do not include tax, registration, or Kia's $1,325 destination charge.

This is not a car designed to go fast, so handling it is simple enough. The steering is light enough to make in-town driving super easy; however, it is devoid of any real feedback. This is a pity, as the hybrid, in particular, has a low enough weight that it could potentially be a lot of fun if everything came together right. This is true even when in Sport mode, which adds some heft to the wheel and tightens up responses.

The engine is punchy, and the available paddle shifters mean you can coax it into holding lower gears longer. But the engine can get really whiny when forced to rev high, ruining the otherwise quiet riding experience. Naturally, the PHEV is quieter, especially when driving on electricity alone.

Overall, ride comfort is good, and the suspension is particularly adept at evening out rough asphalt. Larger bumps might upset it a little, especially at high speeds, but during the morning school run or casual commute, it remains composed and comfortable. One thing that could catch a driver off-guard, though, is the regenerative braking. It has three settings for varying levels of force, and the braking experience is never as linear as we would like.

The Kia Niro has a lot going for it, with loads of choices when it comes to powertrains and more than a couple of trims to help you customize your purchase to suit your needs. However, its price might deter some buyers who are looking for a budget vehicle. It's worth remembering that hybrids are pricier than their gas counterparts, and in the Niro range, there are no gas-only models. If you can look past the nearly $30k tag, though, you will find a car that comes packed with value and one that will save you money in the long run with its incredible fuel economy. The updated tech offering in the new generation has helped Kia bridge the gap between itself and competitors, though sales figures prove that it is doing quite well already. With more space and refinement, as well as a lack of any direct rival offering the same amount of variety in a single package, the Kia Niro is well worth a review before you come to a final decision for your next compact SUV.

As is often the case with most reasonably priced cars, the best value is found somewhere in the middle of the range. For the Kia Niro, this would be the EX. It still keeps the base price below $30,000, but it adds push-button start, heated front seats with a 10-way power driver's seat, as well as smart cruise control, and a larger infotainment touchscreen. Luckily, it sticks with the smaller wheels, so it retains its excellent fuel economy, but the addition of roof rails adds some versatility, while highway drive assist and rear parking sensors improve the overall sense of safety and ease of driving.