The all-new Nissan Ariya EV is facing production problems due to insufficient supplies of semiconductor chips, paint issues, and other components, resulting in lost sales.
With competition from Ford, Hyundai, and Tesla in the electric vehicle market, Nissan is missing out on a huge sales opportunity after already losing its early lead in the segment.
Built as an 'intelligent factory', the Ariya's production line is not working anywhere near full capacity due to supplier issues and other manufacturing-related problems.
A fire at a Chinese supplier's factory compounded problems. This serves as another blow to Nissan as it struggles to produce 400 units per day.
Due to production delays, dealers have stopped taking reservations, causing them much frustration as expected showroom arrivals have been pushed back.